his workshop delivered by Decant Digital helps small business owners move from scattered marketing efforts to a clear, focused roadmap. Participants will learn practical planning tools such as SMART goals and SWOT analysis and will develop a simple one-page marketing roadmap they can refine and expand after the session.
Learning Outcomes:
- Understand why strategic planning is essential for sustainable business growth.
- Learn how to set SMART marketing goals.
- Use SWOT analysis and competitor insights to guide decision making
- Draft a one-page marketing roadmap to focus time, budget, and resources.
Resources Provided:
- One-Page Marketing Roadmap Template.
- SWOT & Competitor Scan Worksheet.
- SMART Goals Guide.
- Budget Template.
Cost: $15/person
For any questions about the workshop or the Small Business Fundamentals program, please contact tamsin.scholz@rdaep.org.au